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Cambridge International Manufacturing Symposium

23-24 September 2021

Thursday 23 September 2021

START 14:00 (UK time)

Plenary Session - New operating and business models through Industrial Digital Technologies

14:00 - 14:45

Building Back Better: harnessing technology to create new products, markets and business models.

Speakers: Nitin Joglekar (Boston University, USA); Geoff Parker (Dartmouth/MIT, USA); Jag Srai (Cambridge University)

14:45 – 15.40

Industrial Transformation Exemplars:

15:40 - 16:00

Summary Takeaways & Introduction to day 2

16:00 – 16.30 (optional)



Friday 24 September 2021 

START 11:00  (UK time)

Focused Sessions: Industry cases – academic insights                                                    

11:00 – 12:30

Circular Supply Chain Business Models

SpeakersLuciano Batista (Aston University); Xavier Houot (Schneider Electric)

13:00 – 14:30

International Supply Challenges

Speakers: Per Berggren (IKEA Industry); Mike Gregory (University of Cambridge) 

15.00 – 16:30

Digitalisation of Supply Chains

Speaker: Alan Freedlund (Baxter); Harri Lorentz (Turku, Finland)

Speakers - Thursday 23 September 2021 


Jason Berns is the Senior Vice President of Product and Manufacturing Innovation within Global Operations of the Ralph Lauren Corporation. A Bachelor of Science Industrial Design from the University of Cincinnati Mr. Berns provides leadership in Open Innovation focused on product and manufacturing. After serving at Salomon Sports, Arc’teryx Equipment, Fisher Price and most recently Under Armour Inc. he joined Ralph Lauren Corporation in 2016.

As the principal for Product & Manufacturing Innovation at Ralph Lauren, Mr. Berns is tailoring a team and processes to allow Ralph Lauren to identify unique value-added and consumer focused opportunities in key product areas.
Since inception the team has launched programs including a direct to consumer on-demand customized product manufacturing platform, 3D design and development, developed and launched a recycled and waterless version of the iconic polo shirt, created marquee technologies for the US Olympic team uniforms, and launched a world’s first scalable apparel serialization and authentication program.

Mr. Berns led Ralph Lauren’s investment in Natural Fiber Welding (NFW), a leading sustainable material science startup that has revolutionized the reuse of natural fibers – such as cotton waste – into patented, high-performance materials. In August 2020, he was appointed to serve as an NFW Board Member.

He led the Color on Demand initiative, a revolutionary dyeing platform transforming how the fashion industry colors cotton – more sustainably, more effectively and faster than ever before.

As a proponent for technology, innovation and sustainability Mr. Berns is supporting Lauren Corporation to take significant steps to address its environmental footprint.


Nitin R. Joglekar is on the faculty at Boston University’s Questrom School of Business. His interests involve Digital Product Management Thinking (DPMT), agility and machine learning techniques in data products and innovation processes, and digitization of production and supply chain processes. He was the founding director of his schools’ online micro-master’s programs in Digital Leadership and Product Management. His consults and conducts funded research in the energy, healthcare, IT and high technology sectors. Prior to his academic career, he has overseen product management and supply chain functions at established firms and founded a venture capital backed software startup. He has served as an NSF expert panelist, and as a research lead on advanced manufacturing, supply chain and design issues for the World Economic Forum. He has been an editor for entrepreneurship, innovation and technology management departments at top journals. Currently, he is a department editor for industry studies and public policy at the Production and Operations Management Journal.


Geoff Parker is a professor of engineering at Dartmouth College where he also serves as Director of the Master of Engineering Management Program. In addition, he is a research fellow at MIT’s Initiative for the Digital Economy where he leads platform industry research studies and co-chairs the annual MIT Platform Strategy Summit. Prior to joining Dartmouth, Parker was a professor of business at Tulane University. He received a B.S.E. from Princeton and M.S. and Ph.D. from MIT. Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of “two-sided” markets. He is co-author of the book “Platform Revolution.” His current research includes studies of platform business strategy, data governance, smart cities and energy systems, financial services, and electronic healthcare record systems. Parker’s research has been funded by grants from the National Science Foundation, the Department of Energy, the Sloan Foundation, the states of Louisiana and New York, and numerous corporations.  He serves or has served as department editor and associate editor at multiple journals and as a National Science Foundation panelist. Parker won the Thinkers50 2019 Digital Thinking Award, along with Marshall Van Alstyne, for the concepts of the inverted firm, two-sided markets, and how firms can adapt and thrive in a platform economy. In Spring 2020, he was elected as a Fellow of the Production and Operations Management Society. Parker is a frequent keynote speaker and advises senior leaders on their organizations’ platform strategies. Before attending MIT, he held positions in engineering and finance at GE Semiconductor and GE Healthcare. Additional information can be found at, and Google Scholar

Jag.jpg Jag Srai is Head of the Centre for International Manufacturing, Institute for Manufacturing, University of Cambridge. He has Director/Investigator roles across several major multidisciplinary research projects, bringing an engineering and strategic operations management perspective to the design, analysis and operation of international supply chains. Research projects explore the disruptive impacts of new production and digital technologies on supply chains involving close collaborations with industry, academia, and public bodies. He also advises multinationals, governments and international institutions including UNCTAD, UNIDO, and World Economic Forum where he co-Chairs the Council on Advanced Manufacturing. Previous roles were in industry with Unilever working as a Supply Chain Director of a multinational regional business, Technical Director of a national business and other senior management positions. Jag holds a first-class honours degree in Chemical Engineering (Aston), and a PhD in International Supply Networks (Cambridge), is a Chartered Engineer and Fellow of the Institute of Chemical Engineers


Speakers - Friday 24 September 2021 


Luciano Batista is Senior Lecturer (Associate Professor) in Operations Management at Aston Business School, where he is the founding Director of CEAS – Centre for Circular Economy and Advanced Sustainability. He is also Chartered Member of the Chartered Institute of Logistics and Transport, Member of the European Operations Management Association, and Member of the Microeconomics of Competitiveness group at Harvard Business School. His main research interests are in the area of Sustainable Operations and Supply Chains. In this area, he has developed a conceptual framework for Circular Supply Chains, which was applied in a large comparative study of Tetra Pak’s circular supply chains in China and Brazil. Luciano was recently awarded £1 million grant by the EPSRC for the project UKMSN+ (UK Manufacturing Symbiosis Network Plus), of which he is the PI (Principal Investigator). Since 2020, the UKMSN network has grown to over 350 members from academia, industry and government who are concerned with industrial transitions to the circular economy.


Per Berggren is the Industrial Strategy Manager at IKEA Industry. In this function his responsibilities include Manufacturing Strategy, Footprint, M&A, Product development, R&D, Technology, IT, Business Processes and Sustainability. IKEA Industry is IKEA’s manufacturing branch operating 40 plants across 10 countries and employing some 20 000 coworkers. Per has experience from SCM and Manufacturing where he has been running operations in a number of countries as well as headed global business units.

Per holds a M.Sc. in Industrial Engineering & Management and is an alumnus of INSEAD and Wharton.


Harri Lorentz, D.Sc. (Econ. & Bus. Adm.) is associate professor of purchasing and supply management in the operations and supply chain management programme of Turku School of Economics at the University of Turku, Finland. His current research interests are focused on procurement and supply chain digitalization, supply market intelligence, supply disruption risk management and the use of information in procurement decision making. Dr. Lorentz has business experience from food export operations, and has also contributed in World Bank led trade and transport facilitation projects in the CIS countries.


Alan Freedlund is the head of the Integrated Supply Chain, Quality and R&D IT organization at Baxter Healthcare. He and his teams are responsible for IT supporting his Manufacturing, Quality, Supply Chain, Engineering, EHS, and PSM customers in developing and deploying both plant level and enterprise wide digital solutions in alignment with business goals. In this role Alan has recently led the development of the digital transformation strategy for Baxter’s Integrated Supply Chain in partnership with IfM for the global Baxter network. He has been with Baxter for fifteen years and has also held IT roles in leading IT infrastructure and Data Center organizations. Prior to joining Baxter, Alan worked for many years as a global process improvement and project implementation consultant with Ernst & Young. As a VP at E&Y, Alan led large teams implementing transformational change through the global roll out of Mfg, Supply Chain, and ERP solutions.

Alan served as a Naval Flight Officer in West Coast Patrol Squadrons (primary aircraft P-3C UIII) in the US Navy with primary leadership assignments in SE Asia and the Middle East from 1987 to 1992. He received his bachelor’s degree from the United States Naval Academy in 1986 and an MBA from the University of Chicago in 1994.


Xavier Houot is Senior Vice President, Sustainable Supply Chain and Safety for Schneider Electric.
With 30 years of experience (Strategy & Management Consulting with PwC and EY, as well as Environment, Carbon and Resource performance for a variety of businesses), of which years in India and internationally, Xavier today leads Industry Sector task forces on Climate Change and Circular Economy and is the author of various articles and a keynote speaker. He is actively engaged in the design and implementation of Circular and low-CO2 Supply Chains and Business Models for Schneider.
His work consists in mainstreaming Environmental performance in conversations with Customers, and his passion is to innovate and collaboratively make emerge both circular, low-CO2 efficient and agile supply chains.

Building Back Better – Developing International Supply Chains of the Future

23-24 September 2021, online event

The annual Cambridge International Manufacturing Symposium is the chance to hear from world-leading business figures and thinkers on the challenges facing modern manufacturing. It is a unique event that brings together senior industrialists and leading academics to share approaches and experiences in this strategic domain.

Register your interest